20+ years in global trade leadership 100+ successful export cases across Asia Early pioneer of China’s machinery digitalization Strategic + execution-driven leadership
The ASEANMACHINE platform team, based in China, leads the platform’s strategic growth, digital operations, and product curation. With strong expertise in international trade, platform management, industrial marketing, and intelligent equipment sourcing, the team delivers a professional, data-driven experience for global buyers.
We focus on advanced intelligent machinery and automation control solutions. Through structured product display, digital analytics, and algorithm-powered promotion, we enhance supplier visibility and user engagement across the platform.
With a solid background in trade consulting, system operations, and industrial integration, the team ensures ASEANMACHINE remains agile, scalable, and aligned with the evolving needs of the manufacturing sector.
Klein Ni
Deputy General Manager 20+ years in trade consulting Expert in cross-border operations
Iris Wang
Public Affairs Officer Experienced in public affairs Strong in coordination and support
Arthur Hou
Sales Director Experienced in industrial sourcing Skilled in market and trend analysis
Daisy Wei
Operations Manager 8 years in platform operations Focused on data and conversion
About the Thailand Local Team
Located in Thailand’s key industrial zone, our local team manages a 4,000 sqm showroom and service facility, providing installation, testing, demonstration, and on-site maintenance. With strong industry experience and local knowledge, the team is well-connected within the manufacturing ecosystem and trusted by a growing network of buyers and partners.
We offer bilingual, face-to-face support and fast technical response tailored to real production needs. Our engineers ensure stable equipment performance and help reduce downtime through on-site optimization.
As the execution arm of ASEANMACHINE in Thailand, the team bridges online platform operations with offline services—covering logistics, communication, and after-sales support. This localized approach strengthens customer trust and accelerates project implementation across industries.
BIG Chirapat
Sales Manager 10+ years in M&E industry Built 1,000+ buyer and dealer network
Anusit Charoenthai
Sales Engineer 15+ years in CNC machinery Strong in technical service and support
Nuo Nuo
Market Advisor Decades of market consulting Fluent in Mandarin and Thai
Kitima Sungsuwan
Admin Director Expert in registration & compliance Specialized in tax and finance planning
4,000
㎡
Showroom Area
3,000
㎡
Warehouse Area
20
+
Technical Staffs
10
M
After-Sales Engineers
Future Team Outlook
Expand into 4+ Southeast Asian countries with localized teams and service hubs
Open 3 regional showrooms by 2026 in Jakarta, Ho Chi Minh City, and Kuala Lumpur Grow local teams to 50+ staff across Southeast Asia, covering sales, engineering, and after-sales Partner with 10+ logistics providers to enhance regional fulfillment and delivery efficiency Integrate AI-powered tools for product recommendations and user behavior tracking
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Partnering with elite global suppliers, we provide a comprehensive machinery procurement platform for Southeast Asia, covering new and used equipment to a variety of consumables.
