80% of users at Sanyi Bird Shanghai Experience Center customize scenes

Currently, the decision-making logic of consumers in the home field is undergoing profound changes. In the past, cost-effectiveness was often the core factor that influenced consumers' choices of home appliances and home products, but now, "worry free" has gradually risen to the priority of decision-making considerations.

According to data from Beike Research Institute, in 2024, consumers are willing to pay an average premium of 15% to save renovation time, with young families in first tier cities willing to pay up to 30%. PwC China's Double 11 Consumer Trend Survey also pointed out that 48% of consumers explicitly state the requirement of "zero worry" in their customized needs, especially middle-class families aged 30-45, with a selection rate of 62% for "full process custody" services.

As more and more people tend to pay for customized products and solutions that reduce process complexity and save time and energy, the whole house customization market is also showing a booming and upward trend. Taking San Yi Niao Shanghai Experience Center as an example: Since its establishment 6 years ago, its sales have exceeded 600 million yuan, the number of service scenario users is over 2000, and the proportion of complete front-end orders is over 80%; We have sold over 2000 sets of solutions including whole house air, whole house intelligence, and smart kitchen, with approximately 200 million sales coming from scenario packages.

In 2022, the store received the largest number of scene orders -3.66 million. A user from Rotterdam Garden in Shanghai purchased a Casarte refrigerator and washing machine priced at 100000 yuan, as well as a complete set of Casarte's other items, by connecting two large flat floors. They then handed over the entire Boloni customization to Haier's whole house home design team.

It is difficult to see that the customized sales model of Three Winged Bird benefits both users and enterprises. For users, Sanyi Bird's customized scenarios integrate resources such as home appliances, home furnishings, building materials, and construction, providing overall design solutions that avoid issues such as size discrepancies and style conflicts, truly achieving time-saving and worry free solutions. For enterprises, this model has driven the growth of store scale, improved average customer value and customer acquisition efficiency, broken the operational difficulties of physical stores through ecological integration, and won market recognition.

More importantly, users can also intuitively experience an active and humanized smart life at the Sanyi Bird store. For example, when the user approaches the refrigerator, the refrigerator screen will automatically light up, displaying the storage status of ingredients and recommended recipes; When you go out, just say "I'm out" and the lights and appliances in your home will automatically turn off, and the security system will start up, integrating intelligence into every detail of life.