During the May Day holiday in 2025, 314 million Chinese tourists traveled, and ASEAN countries became the main source of inbound and outbound tourists

According to the information released by the Chinese Ministry of Culture and Tourism on May 6th, during the May Day holiday in 2025, various regions in China will launch a variety of tourism products, cultural activities, and measures to benefit the people, focusing on meeting the diverse and personalized needs of the masses. According to the data center of the Ministry of Culture and Tourism, there were 314 million domestic trips during the 5-day holiday, a year-on-year increase of 6.4%; The total expenditure of domestic tourists on travel was 180.269 billion yuan, a year-on-year increase of 8.0%.

The supply of products and services is diverse and abundant. Innovate and enrich consumption scenarios in various regions, stimulate consumption potential and market vitality through diversified supply, and bring in-depth experiences to tourists. Deeply explore the connotation of festivals, launch characteristic experiential activities such as agricultural exhibitions, and showcase the beauty of labor and culture. "AI avoiding peak" in Suzhou, Jiangsu Province helps tourists optimize their travel. Qingcheng Mountain Scenic Spot in Sichuan Province has launched exoskeleton robot and UAV delivery system services, and smart services bring new experiences to tourists. The night time cultural and tourism economy is bursting with vitality, and many places in Guangxi are activating the night economy through diverse formats such as benefit to the people carnivals, themed light and shadow shows, and characteristic music festivals. During the holiday period, the national level nighttime cultural and tourism consumption clusters included in the monitoring scope had a cumulative nighttime passenger flow of 75.9544 million, a year-on-year increase of 5.2%.

The streets, ancient alleys, tourism performances, and cultural new spaces are thriving. Popular city tourist attractions, vacation areas, leisure blocks, and cultural and museum venues have concentrated passenger flow. The popularity of ancient cities and alleys such as Tengchong in Yunnan and Xixian Ancient Alley in Shanxi continues to rise. Anhui Anqing, Xinjiang Kashgar and other places have integrated cultural and performing arts into tourism scenes, using cultural highlights to stimulate tourism hotspots and launching high-quality and popular cultural and tourism products. The cultural atmosphere of markets such as Beijing Tongzhou Moon River Book Market and Guangdong Shenzhen Futian Coffee Life Week is strong. Multiple regions have innovatively launched diverse formats such as revitalizing intangible cultural heritage and providing trendy experiences. Fujian Zhangzhou Puppet Carnival and Sichuan Zigong Lantern Museum's hand-painted lanterns have been well received by tourists.

The popularity of the inbound and outbound tourism market has doubled. Inbound tourism continues to recover, with Myanmar, South Korea, Malaysia, Australia, the United Kingdom, Thailand, the Philippines, Russia, Vietnam, Japan and other major tourist sources accounting for 57.4% of the total number of foreign tourists. The Chongqing drone light show and Kuixing Tower attract a large number of inbound tourists to check-in. Cultural and creative IP products represented by giant pandas are highly favored by foreign tourists. Outbound tourism continues to be hot, with Japan, South Korea, Singapore, Vietnam, Malaysia, Thailand, Indonesia, Australia, Cambodia, Russia and other major destinations for outbound tourism.

Cultural and tourism activities for the benefit of the people are being carried out in a concentrated manner. The Ministry of Culture and Tourism guides local cultural and tourism departments and relevant industry associations to launch a series of measures to benefit the people, such as consumer vouchers, scenic spot ticket discounts and promotions, and tourism direct trains. Various regions are collaborating with transportation, accommodation, finance and other enterprises to enrich consumer welfare measures and high-quality products, and distributing tourism shopping electronic consumption voucher packages on cooperative platforms. The China Tourism Scenic Area Association has led its member units to launch the "Scenic Area Happy Consumption Season". The China Travel Service Association advocates that travel agencies launch gift packages such as free admission to scenic spots, hotel discounts, and instant discounts on air tickets to benefit the people.