ASEAN Machine

Customer Cases

Real production stories from the China Machinery & Electronic Products (Thailand) Service Center. Each case shows the equipment, the challenge, and the outcome.

On-site laser cleaning demo on a steel flange at the Service Center, customers observingCustomers watching a handheld laser cleaning unit demonstration outside the showroom

Market Entry · Surface Treatment

A Chinese laser-cleaning maker enters Thailand in one month

1 month

From first demo to signed partners

2

Thai distributors signed

3

Direct end customers

The challenge

A Chinese manufacturer of handheld laser cleaning and welding systems wanted to enter the Thai market but had no local showroom, no demo capability, and no distributor network. Thai buyers will not commit to industrial equipment they cannot see running on their own parts.

What we did

We staged the equipment at the Service Center showroom in Samut Sakhon and ran live demonstrations — on rusted steel flanges, large rotary-kiln shells, and customers’ own workpieces — with our on-site engineers and Thai-speaking sales team handling every visit.

The outcome

Within one month, the maker signed two Thai distributors and three direct end customers — closing the market-entry gap that a catalogue and a website alone could never bridge.

HALLERBS · Proven Against Imports

HALLERBS machines, measured against imported brands

Real shop-floor results from HALLERBS CNC platforms benchmarked against imported machines. Customers are de-identified and competing brands are left unnamed pending written release.

A HALLERBS CNC machining center cutting metal at full feed
−18%
cycle time
Automotive structural housing
vs. a US brand
HL-1880
+15%
productivity
Ball-socket components
vs. a US brand
HL-11SS
+15%
throughput
Motorcycle cylinder blocks
vs. a Korean brand
HL-1165
+20%
efficiency
Gearbox housings
vs. a Korean brand
HL-745S
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Customer Cases | ASEAN Machine