Dassault Systèmes Appoints New COO, Boosting AI and Virtual Twins in ASEAN

A New Era of Innovation for Southeast Asian Factories with Dassault Systèmes' New COO \\[Pierre Barnabé](https://3ds.com) has been appointed as the new Chief Operating Officer (COO) of Dassault Systèmes, a move that is set to drive significant advancements in the adoption of AI-native platforms and Virtual Twins across industries. This strategic appointment, effective April 2026, places Barnabé at the helm of global operations, where he will oversee partner relationships and system integrators worldwide. His primary focus will be on operational excellence and accelerating the deployment of the company’s 3DEXPERIENCE platform and Virtual Twins, which are poised to transform industrial processes and create new value streams. \\[Barnabé](https://3ds.com) brings over two decades of experience in the technology sector, having led international businesses through periods of transformation, innovation, and growth. Prior to joining Dassault Systèmes, he served as CEO of Soitec, a global semiconductor materials company, and held senior leadership positions at Bull, Nokia (formerly Alcatel-Lucent), and Thales. His educational background includes degrees from NEOMA Business School and École Centrale Paris, both in France. He is also a member of the board of directors at Ipsos and Bull, and has been honored as a Knight of the French National Order of Merit. \\### What This Means for Factories in Thailand, Vietnam, Indonesia, and Malaysia \\The appointment of Pierre Barnabé as COO of Dassault Systèmes is particularly significant for factories in Southeast Asia, especially in countries like Thailand, Vietnam, Indonesia, and Malaysia. These nations are increasingly looking to adopt advanced technologies to enhance their manufacturing capabilities and stay competitive in the global market. The 3DEXPERIENCE platform and Virtual Twins can play a crucial role in this transformation. For instance, in Thailand, where the automotive and electronics industries are key economic drivers, the integration of these technologies can lead to more efficient production processes, reduced downtime, and improved product quality. In Vietnam, the growing electronics and semiconductor sectors can benefit from enhanced design and simulation capabilities, enabling faster time-to-market and cost savings. Similarly, in Indonesia and Malaysia, where the food packaging and medical industries are expanding, the use of Virtual Twins can help in optimizing supply chains and ensuring compliance with stringent regulatory standards. \\### Driving Operational Excellence and Innovation \\Under Barnabé's leadership, Dassault Systèmes aims to drive operational excellence and innovation by leveraging the power of AI and Virtual Twins. These technologies enable companies to create digital replicas of their physical assets, allowing for real-time monitoring, predictive maintenance, and data-driven decision-making. This not only enhances productivity but also reduces costs and minimizes environmental impact. For factory buyers in ASEAN, this means access to cutting-edge solutions that can help them achieve higher levels of efficiency, sustainability, and competitiveness. \\### Concrete Takeaways for Factory Buyers \\For factory buyers in Southeast Asia, the appointment of Pierre Barnabé as COO of Dassault Systèmes presents an opportunity to embrace the latest in AI and Virtual Twin technologies. By adopting the 3DEXPERIENCE platform, factories can streamline their operations, improve product quality, and reduce time-to-market. Additionally, the use of Virtual Twins can provide valuable insights into the performance of their equipment and processes, enabling proactive maintenance and continuous improvement. As the region continues to grow and evolve, staying at the forefront of technological innovation will be crucial for maintaining a competitive edge. \\In conclusion, Pierre Barnabé's appointment as COO of Dassault Systèmes marks a significant step forward in the company's commitment to driving innovation and operational excellence. For factories in ASEAN, this means access to advanced tools and solutions that can help them thrive in an increasingly competitive and technologically driven world. To learn more about how Dassault Systèmes can support your factory, visit [3ds.com](https://3ds.com).