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food-packagingOctober 28, 2026
Edeka's Automated Meat Picking: A Blueprint for ASEAN Factories
German supermarket giant Edeka’s new automated meat-picking system offers valuable lessons for Southeast Asian factories.
Automation in Action: Edeka's New Meat-Picking System \\[10pt] German supermarket group Edeka has taken a significant step forward in automating its meat-processing facility with the introduction of two Pick-it-Easy robots from Knapp. This move not only enhances the efficiency and flexibility of their supply chain but also sets a benchmark for future growth. The Nordfrische distribution center, located east of Hamburg, has been equipped with an automated logistics system since 2019, supplying around 650 stores with over 2,500 fresh meat, sausage, and deli products daily. The addition of these robots, which operate 24/7, significantly reduces the physical strain on employees and ensures reliable fulfillment. \\[10pt] ## What This Means for ASEAN Factories \\[10pt] For factories in Thailand, Vietnam, Indonesia, and Malaysia, the implementation of such advanced automation can be a game-changer. In Thailand, where the food processing industry is a key economic driver, the adoption of AI-powered robots can lead to increased productivity and reduced labor costs. Similarly, in Vietnam, where the manufacturing sector is rapidly growing, the integration of intelligent picking technology can help meet the rising demand for fresh and processed foods. In Indonesia, the largest economy in Southeast Asia, the use of automated systems can address the challenges of a vast and diverse market, ensuring consistent quality and efficient supply chain management. In Malaysia, where there is a strong focus on high-tech industries, the deployment of such systems can further enhance the country's reputation as a hub for advanced manufacturing. \\[10pt] ## Key Benefits and Considerations \\[10pt] The Pick-it-Easy robots, with their AI-supported image-processing systems, can handle a wide variety of fresh meat products with high precision. They perform at a rate of approximately 450 picks per hour, significantly reducing manual tasks and improving process quality. Additionally, the robots are capable of scanning barcodes and recording the weight of each item, further streamlining the picking process. \\[10pt] The success of this system is underpinned by Knapp's KiSoft software suite, which controls all processes and material flows, from goods-in to shipping. This software provides real-time insights into stock levels, capacities, and processing status, enabling efficient resource allocation and order fulfillment. \\[10pt] ## Future-Proofing Your Factory \\[10pt] The collaboration between Edeka and Knapp demonstrates how logistics solutions can evolve to meet new requirements and support future growth. For ASEAN factories, investing in similar automation technologies can provide a competitive edge, ensuring resilience and flexibility in the face of changing market conditions. By adopting these advanced systems, factories can improve their operational efficiency, reduce labor costs, and maintain a robust supply chain. \\[10pt] **Takeaway for Factory Buyers:** Investing in AI-powered automation, such as the Pick-it-Easy robots, can significantly enhance the efficiency and reliability of your operations. It is a strategic move that not only improves current processes but also prepares your factory for the future, ensuring long-term sustainability and competitiveness in the global market.
food-packaginggeneral
Editorial rewrite by ASEAN Machine team, based on public reporting from Robotics & Automation News, with added ASEAN manufacturing context.
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