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automotiveSeptember 23, 2026

Eureka Robotics and Shelley Automation Partner to Bring AI to ASEAN Factories

A new partnership aims to revolutionize manufacturing in Southeast Asia with advanced AI solutions.

A New Era of Manufacturing in ASEAN: Eureka Robotics and Shelley Automation Join Forces \\[10pt] The manufacturing landscape in Southeast Asia is on the cusp of a significant transformation, thanks to a strategic partnership between Eureka Robotics and Shelley Automation. This collaboration aims to bring cutting-edge physical AI solutions to the shop floors of factories across Thailand, Vietnam, Indonesia, and Malaysia. \\[10pt] ### Bringing Physical AI to ASEAN Factories \\[10pt] Eureka Robotics, known for its advanced AI Vision System, and Shelley Automation, a leader in automation systems, have joined hands to integrate Eureka's technology into Shelley's existing solutions. This integration will enable manufacturers in the region to deploy faster and more reliable automation, particularly in bin picking, a task that has traditionally been challenging to automate. \\[10pt] For factories in Thailand, this means a significant boost in productivity and efficiency. The AI Vision System, which includes a 3D camera, controller, and software, can be seamlessly integrated into any robotic arm. This open platform allows engineers to train new parts in-house, reducing deployment time by months compared to conventional vision projects. \\[10pt] In Vietnam, where the electronics and automotive industries are rapidly growing, the partnership offers a competitive edge. Manufacturers can now achieve higher accuracy and speed in their production lines, leading to increased output and reduced downtime. The system's ability to handle complex and varied parts makes it an ideal solution for these industries. \\[10pt] Indonesian and Malaysian factories, which are also key players in the region's manufacturing sector, stand to benefit from the enhanced reliability and flexibility of the AI Vision System. The system's proven track record, with over 30 million picks completed at Toyota, Pratt & Whitney, and Subaru, ensures that it is a robust and production-grade technology. \\[10pt] ### Advancing Physical AI for ASEAN Customers \\[10pt] Selman Qadri, Vice President of Sales and Marketing at Shelley, emphasized the significance of this partnership. "Eureka's AI Vision System represents a major leap forward in what we can offer our customers. It is more intuitive to integrate, more reliable in production, and positions Shelley as a leader in physical AI. Our customers get the bin picking capability they need without the complexity that often held back vision projects." \\[10pt] Cuong Pham, CEO of Eureka Robotics, echoed this sentiment, stating, "Shelley Automation joining our partner ecosystem is a clear signal of market momentum. When industry leaders like Shelley and Fortune 500 companies choose Eureka, it demonstrates that our AI Vision System has matured into a proven, production-grade technology that partners can confidently deploy." \\[10pt] ### Experience AI Vision at FABTECH \\[10pt] To showcase the capabilities of their integrated solution, Eureka and Shelley will be demonstrating their technology at FABTECH, a leading trade show for the metal forming, fabricating, welding, and finishing industries. Attendees will have the opportunity to see the system in action and discuss how AI Vision can transform their operations. \\[10pt] The event will take place from October 21-23, and interested parties can visit Eureka Robotics' booth (S23055) to learn more. \\[10pt] ### Concrete Takeaway for Factory Buyers \\[10pt] For factory buyers in ASEAN, the partnership between Eureka Robotics and Shelley Automation presents a compelling opportunity to enhance their manufacturing processes. By adopting the AI Vision System, factories can achieve faster, more reliable, and more efficient automation, ultimately leading to increased productivity and reduced costs. This technology is not just a future possibility; it is a present reality that can be implemented today to drive the next wave of industrial innovation in the region.

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Editorial rewrite by ASEAN Machine team, based on public reporting from Manufacturing Tomorrow, with added ASEAN manufacturing context.

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