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automotiveOctober 9, 2026

Galaxy Corp's Robotic K-pop Flash Mob Hints at Future in ASEAN Factories

South Korean tech firm Galaxy Corporation showcases humanoid robots, hinting at new possibilities for Southeast Asian factories.

A Glimpse into the Future of Robotics and Entertainment in ASEAN Factories \\[10pt] In a groundbreaking event, South Korean entertainment technology company Galaxy Corporation orchestrated a synchronized performance featuring 16 humanoid robots in New York. This innovative demonstration, which combined robotics with K-pop and other entertainment content, was part of a 'Peace Flash Mob' held in Times Square to mark the United Nations International Day of Peace. The event not only captured the attention of the public but also hinted at the potential applications of advanced robotics in various industries, including manufacturing in Southeast Asia. \\[10pt] For factories in Thailand, Vietnam, Indonesia, and Malaysia, the implications of such technological advancements are significant. As these countries continue to invest in automation and smart manufacturing, the integration of humanoid robots could revolutionize production lines, improve efficiency, and enhance worker safety. For example, in Thailand, where the automotive and electronics sectors are booming, humanoid robots could be deployed for tasks that require precision and dexterity, reducing the risk of human error and increasing productivity. Similarly, in Vietnam, where the textile and garment industry is a major economic driver, these robots could handle repetitive and labor-intensive tasks, freeing up human workers for more complex and creative roles. \\[10pt] During the event, Galaxy Corporation also introduced a humanoid robot named 'Schofield Stein,' modeled after the company's CEO, Schofield Choi. The robot engaged in a conversation with its creator, emphasizing the importance of human-robot interaction and the need for robots to incorporate human values and empathy. This concept, which the company calls 'Soul AI,' aims to develop intelligent and physically capable robots that can coexist harmoniously with humans. For ASEAN factories, this means that the next generation of robots will not only be more efficient but also more intuitive and user-friendly, making them easier to integrate into existing workflows. \\[10pt] Galaxy Corporation's vision extends beyond mere technological innovation. The company's CEO, Schofield Choi, envisions a future where robots are an integral part of everyday life, much like smartphones today. By 2035, when his son is 15 years old, Choi believes that robots will be as common as smartphones, and the key challenge will be building a positive relationship between humans and robots. This perspective is particularly relevant for ASEAN factories, where the adoption of advanced robotics is still in its early stages. By focusing on the human-robot relationship, manufacturers can ensure a smoother transition to a more automated and technologically advanced workplace. \\[10pt] In conclusion, the robotic K-pop flash mob by Galaxy Corporation is more than just a spectacle; it is a glimpse into the future of robotics and their potential impact on ASEAN factories. As these technologies become more accessible and affordable, factory buyers in the region should consider how they can leverage humanoid robots to enhance their operations, improve worker safety, and stay competitive in the global market. The future of manufacturing in Southeast Asia is not just about automation; it is about creating a harmonious and productive partnership between humans and machines.

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Editorial rewrite by ASEAN Machine team, based on public reporting from Robotics & Automation News, with added ASEAN manufacturing context.

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