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electronicsJuly 30, 2026
Hai Robotics Boosts E-Commerce Fulfillment in ASEAN
Discover how Hai Robotics' automation solutions can transform e-commerce fulfillment for factories in Thailand, Vietnam, Indonesia, and Malaysia.
Transforming E-Commerce Fulfillment with Automation in ASEAN \\[E-commerce is booming, and retailers are under pressure to meet the growing demand for fast, accurate, and efficient order fulfillment. One company leading the charge in this transformation is Hai Robotics, which has successfully implemented its HaiPick System 3 at LPP Logistics' new fulfillment center near Bucharest, Romania. This case study offers valuable insights into how similar solutions can benefit factories in ASEAN countries like Thailand, Vietnam, Indonesia, and Malaysia.]\\\n\\[### The Need for Automation \\[In the rapidly evolving world of e-commerce, traditional manual picking methods are no longer sufficient. Retailers need to handle increasing order volumes, a wider range of stock keeping units (SKUs), and maintain high storage density without disrupting ongoing operations. LPP Logistics, the logistics arm of Central European fashion retailer LPP Group, faced these challenges and turned to Hai Robotics for a solution.]\\\n\\[### The Solution: HaiPick System 3 \\[Hai Robotics' HaiPick System 3 is a goods-to-person automation system that combines 278 automated case-handling robots (ACRs) with 670 autonomous mobile robots (AMRs). This system provides over 625,000 automated storage locations, capable of storing up to 7.5 million garments and accessories. The deployment was completed in less than six months, allowing LPP Logistics to expand its fulfillment capacity while maintaining operational continuity.]\\\n\\[### Benefits for ASEAN Factories \\[For factories in ASEAN, the benefits of such an automation system are clear. In Thailand, where the e-commerce market is expected to grow significantly, automating the picking process can lead to substantial improvements in productivity and accuracy. Similarly, in Vietnam, where labor costs are rising, automation can help reduce reliance on manual labor and improve overall efficiency. In Indonesia, with its vast and diverse market, high-density storage solutions can maximize space utilization and support a wide range of SKUs. For Malaysian factories, the scalability of the HaiPick System 3 means they can easily adapt to future growth without major infrastructure changes.]\\\n\\[### Scalability and Future Growth \\[One of the key advantages of the HaiPick System 3 is its scalability. As demand increases, additional robots, workstations, and throughput capacity can be added, allowing the operation to expand seamlessly. This flexibility is crucial for ASEAN factories, which often face unpredictable market conditions and need to be able to scale up or down quickly.]\\\n\\[### Conclusion \\[The success of the HaiPick System 3 at LPP Logistics' Romanian facility demonstrates the potential of automation in transforming e-commerce fulfillment. For ASEAN factories, adopting similar solutions can lead to significant improvements in storage density, throughput, and operational efficiency. As e-commerce continues to grow in the region, investing in advanced automation technologies will be essential for staying competitive and meeting the demands of the modern consumer.]\\\n
electronicsfood-packaginggeneral
Editorial rewrite by ASEAN Machine team, based on public reporting from Robotics & Automation News, with added ASEAN manufacturing context.
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