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automotiveSeptember 2, 2026
MotionTech Expands to US, Boosting ASEAN Factory Automation
European automation leader MotionTech launches in the US, bringing advanced solutions to ASEAN factories.
MotionTech's US Expansion: A New Era for ASEAN Factories \\[10pt] The European automation giant, MotionTech, has officially entered the United States market, a move that signals a significant shift in the global automation landscape. This expansion is not just a strategic move for the company but also a promising development for factories in Thailand, Vietnam, Indonesia, and Malaysia. \\[10pt] Kristian Hulgard, an experienced industry veteran, has been appointed as the Executive Sales Director for the US market. Based in the Dallas-Fort Worth area, Hulgard will be responsible for driving MotionTech's growth in North America. His primary focus will be on introducing the company's end-of-line packaging, storage systems, and conveying solutions to American customers. These solutions have already proven their worth across Europe, and now they are set to make a similar impact in the US and, by extension, in ASEAN. \\[10pt] For factories in ASEAN, this means access to cutting-edge automation technology that can significantly enhance productivity and efficiency. In Thailand, where the automotive and electronics industries are booming, MotionTech's solutions can streamline production lines and reduce operational costs. In Vietnam, where the manufacturing sector is rapidly growing, these technologies can help local factories stay competitive by improving their material handling and storage capabilities. Similarly, in Indonesia and Malaysia, where there is a strong emphasis on food packaging and logistics, MotionTech's end-of-line packaging and conveying solutions can optimize supply chain operations. \\[10pt] The demand for MotionTech's solutions in the US is already evident, with over 30 installations completed for major warehouse automation partners like Dematic and Knapp. This success in the US market is a testament to the quality and reliability of MotionTech's products, which bodes well for ASEAN factories looking to adopt similar technologies. \\[10pt] "The US represents an enormous opportunity," said Kristian Hulgard, MotionTech's new Sales Director for North America. "American manufacturers and distributors are investing heavily in automation to stay competitive, and MotionTech brings exactly the kind of proven, high-quality technology they're looking for." This sentiment is equally applicable to ASEAN, where the push for industrial 4.0 and smart manufacturing is gaining momentum. \\[10pt] As MotionTech establishes its presence in the US, it is also laying the groundwork for a more robust support network in ASEAN. This includes building a local sales and service team, which will provide better support to ASEAN factories. With a strong track record of delivering over 500 projects annually and a customer base that includes global giants like Coca-Cola, DHL, and PepsiCo, MotionTech is well-positioned to become a trusted partner for ASEAN factories. \\[10pt] In conclusion, MotionTech's entry into the US market is a positive development for ASEAN factories. It opens up new opportunities for them to access advanced automation solutions, improve their operational efficiency, and stay competitive in the global market. For factory buyers in ASEAN, this is a clear signal to explore the benefits of partnering with a global leader in automation and material handling.
automotiveelectronicsfood-packaging
Editorial rewrite by ASEAN Machine team, based on public reporting from Manufacturing Tomorrow, with added ASEAN manufacturing context.
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